Issue #196 All About Email

Your Top 10 Emails

Author

Simon Harper
June 30, 2025

In partnership with

Hi, friend. 👋

Welcome to Issue #196 of All About Email!

Last week, we began our summer series of guest authors, focusing on “creating consistent content” from Vicky Smith.

This week is one of my favourite newsletters of the year, and it only happens twice per year.

Let’s go! 👇

Make your marketing less boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

Your Top Ten Emails

The last time we did this was back in Issue 170 (six months ago).

💡 If you are new, friend, every six months, I look back at the “Top 10” newsletters based on engagement from you and the rest of my lovely readers.

The criteria used are as follows:

  • Open Rate

  • Verified Click-Through Rate

  • Web Views

  • Web Click Rate

(There were no tie-breakers needed.)

🎉 So, let’s look at your “Top Ten” from January to June 2025 in order of the most engaged across the above metrics. 👇

A vibrant digital illustration in landscape orientation showing ten cheerful, anthropomorphic envelope characters celebrating the “Top 10 Newsletters of the Last 6 Months.” One envelope stands on a podium holding a golden trophy marked “1,” while colorful confetti and streamers fill the purple background.

  1. Issue #187 - Introducing Campfire 🪵🔥 **

  2. Issue #188 - Doomsday or just another Monday?

  3. Issue #185 - You had some questions 🤔

  4. Issue #184 - Amplify your marketing efforts with your email content on Google

  5. Issue #179 - 👋 The End of the Series.

  6. Issue #191 - Vimeo Links = Spam?

  7. Issue #183 - Are you a Double or a Single?

  8. Issue #186 - Clippity, Clip ✂️

  9. Issue #174 - 🔄 Email Flow Basics - Part 2

  10. Issue #178 - The End of the Series (this is not a typo…it was a “two-parter”)

Did one of your favourite newsletters make the list, friend?

** ❤️ I love that this has been my most popular newsletter of the last six months. It’s so affirming to know that I’m on the right track.

I have not forgotten about Campfire, and there will be an update on this in a couple of weeks (you can catch the most recent progress towards the bottom of Issue 189).

All About Email - Playlist 🎧

I listen to lots of music, particularly when I’m writing newsletters.

Each week, when I hit the publish button, I’ll share the track I am currently listening to and create the most eclectic email playlist you’ve probably ever heard.

Ready to save precious time and let AI do the heavy lifting?

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Sponsorship Opportunities

🚨 If you’re interested in sponsoring the “All About Email” newsletter, you can find all the details in this Google Doc. I currently have “Classified” slots and a Main Sponsor slot available.

That’s It For This Week 👋

Next week, we will be back in our regular newsletter format, and I’d like to announce two more guest authors for my summer series:

See you next week!

Email Marketing News & Tips

This week's excellent and insightful email news & tips:

  • 🚨 20% Off Sitewide - Includes PAYG & Subscriptions. Use Code: 20JULY between July 1st - July 5th. (ZeroBounce)

  • No Longer Amped - Mailchimp Forms (previously Amped) is now forcing Mailchimp Forms users to use their ESP. (Jacob Sappington)

  • It’s About Context: How to Write Alt Text Correctly. (Jay Oram & ActionRocket)

  • Genius Unsubscribe Page - Are you underutilising your unsubscribe page? (Kat Garcia)

  • New Rules, Same Inbox - Deliverability academy episode 2 recap with Alison Gootee & Natalie Hayes. (Mailgun)

  • SMS in Your Stack? - If you think SMS is like email, check this out. (Travis Hazelwood)

  • ❤️ I Love This! - The email you DIDN’T open still worked. (Kath Pay)

  • Email Swipes - The podcast that takes you behind the scenes of the emails that catch your attention and earn their place in your swipe file. (Nikki Elbaz)

  • Newsletter Growth - How Superhuman AI Acquires Up to 10,000 Subscribers Monthly Through Newsletter Ads. (Beehiiv)

  • 👏 To which I say - “Good”…B2B cold email is spam and should be blocked by spam filters. (Word To The Wise)

  • Inspiration - The Best 286 Black Friday Email Examples & Designs in 2025. (Really Good Emails)

  • Agency Insights - The State of the DTC Retention Agency 2025 Report. (Magnet Monster)

  • Congratulations! - Bento is now SOC 2 Type II Compliant. (Bento)

  • 💡 Deliverability - Don't forget that DMARC can fail even if SPF and DKIM pass if they are not also aligned. (Alison Gootee)

If you have a question about this email or email marketing, reply, and I will answer you as soon as possible.

I hope you have a great week! 👋

Simon Harper's handwritten signaturee