Issue #179 All About Email

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Hi, friend. 👋

Welcome to Issue #179 of All About Email!

Last week, we started the final topic in our mini-series, “Tools & Resources.”

This week, we look at “Resources”. The format will be slightly different than usual (like last week), so please read the “quick note” below.

Let’s go! 👇

A Quick Note

🚨 If you are joining us for the first time friend, this week’s email is slightly different than usual.

✅ Typically, I spend between 750 and 1,000 words delving into a topic and sharing some “Weekly Tips” and news, but the final topic in the “Email Beast” mini-series is more like a listicle.

You’ll see what I mean as you read on. 👇

Resources

Last week, we looked at “Tools”.

This week, we look at “Resources”.

🎉 If you have been following this mini-series, friend, this takes the “Further Reading” sections to the next level.

These are some (not all) of the resources I use or recommend to my clients. 👇

• Braze - Sneak Your Way Into the Inbox With These 3 Weird Tricks.

• DPN - Quick Guide to UK GDPR, Marketing and Cookies.

• DPN - Marketing and the ‘soft opt-in’ – are you getting it right?

• DPN - UK email marketing rules.

• ICO - When can we rely on legitimate interest?

• Litmus - Newsletter Best Practices and Examples.

• Email Love - Curated Email Inspiration & Content Ideas.

• Really Good Emails - The best showcase of email design and resources on the web.

• Lauren Meyer - Debunking email deliverability myths.

• Braze - Bot or Not: Understanding Email Bot Clicks.

• Image Only Emails - Quick Pros and Cons for your next campaign.

• Litmus - Foundations of email deliverability.

• Sendgrid - Create an email marketing plan in seven steps.

• Braze - 9 Best Practices for Email Subject Lines.

• Action Rocket - 5 timeless principles for crafting razor-sharp marketing copy.

• All About Email - iOS 18 and the personalised inbox.

• All About Email - BIMI Step-by-Step setup.

• All About Email - Figma to HTML Email Series.

• All About Email - Reporting and Reporting Tools.

• All About Email - Google Postmaster and Yahoo Updates.

• Mail Mondays - Why you need Google Postmaster and Yahoo SF tools.

• All About Email - Google Ads for Email.

• Apple - Business Connect

• Inbox Collective - Get the newsletter for people who make newsletters.

• Litmus - Why Testing the Rendering of Every Email You Send Increases Your ROI.

• Litmus - Outlook Rendering Issues and How to Solve Them.

• Parcel - Guide to Dark Mode.

• Litmus - The Ultimate Guide to Dark Mode.

• Mailjet - How to tackle the biggest email design and development challenges.

• Mailjet - Sunset Policies.

• Action Rocket - Everything you need to know about Apple email summaries.

• Naomi West - Drive Newsletter Signups from Social Media.

• Litmus - Email Accessibility Checklist 2025.

That’s it for this week 👋

⏭️ Next week, well…I haven’t decided yet. 😉

I have some ideas (it will be a little bit before our next mini-series), but if you have any topics you would like me to cover or questions to ask me, friend, reply to this email and let me know.

I could cover your topic over the next few weeks, friend.

See you next week! 😀

Sponsorship Opportunities

🚨 If you’re interested in sponsoring the “All About Email” newsletter, you can find all the details in this Google Doc. I currently have “Classified” slots and a Main Sponsor slot available.

Email Marketing News & Tips

This week's excellent and insightful email news & tips:

• Atomic Emails - Our Proven Method for Writing Email Campaigns. (Userlist)

• Unpacked Awards - The first Unpacked award winners have been announced. (Customer.io)

• Holy Forkin’ Sheets - Watch out where you get your email deliverability advice. (Lauren Meyer)

• DON’T - How can I do this risky thing without hurting my deliverability? (Alison Gootee)

• List Security - Protect Your List from Bot Chaos. (Inbox Insider)

• Write How You Speak - The Top 5 Grammar Rules That Can Be Broken for Winning Email Copy. (ActionRocket)

• Specific Experiences - Interactive Emails and Accessibility - Part 2. (Sarah Gallardo)

• 🎉 Free Download - The Ultimate Guide to Email Accessibility. (Litmus)

• 366 Emails! - 10 Things I Learned from Sending an Email Every Day for a Year (Inbox Collective)

• Flexibility - Setting Up a Smart Hose. (Word to the Wise)

• Best Free Quiz Maker - We Test Out 8 Top Tools for Lead Generation (Email Tooltester)

• Worksheets - Let’s Plan Lifecycle Emails for Your SaaS. (Userlist)

If you have a question about this email or email marketing, reply, and I will answer you as soon as possible.

I hope you have a great week! 👋