Issue #178 All About Email

In partnership with

Hi, friend. 👋

Welcome to Issue #178 of All About Email!

Last week, we examined our penultimate mini-series topic, “Accessibility. “

This week, the final topic in our mini-series is “Tools & Resources.” The format will be a little different than the usual. Please read the “quick note” below.

Let’s go! 👇

A Quick Note

🚨 If you are joining us for the first time friend, this week’s email is slightly different than usual.

✅ Typically, I spend between 750 and 1,000 words delving into a topic and sharing some “Weekly Tips” and news, but the final topic in the “Email Beast” mini-series is more like a listicle.

You’ll see what I mean as you read on, starting with the mini-series outline. 👇

Mini-Series Outline

We’ve spent just over three months in the “Email Beast” mini-series (with the odd break in between for other content), and if you’re joining this series for the first time friend, then you have missed a lot

These are the topics we’ve covered:

• Introduction - Issue #165.

• Tips & Best Practices for Data - Issue #166 and Issue #167.

• Deliverability Basics - Issue #168 and Issue #169.

• Email List Growth - Issue #171.

• Email Flow Basics - Issue #172 and Issue #174.

• Building Consistency (in your email marketing) - Issue #175.

• Measuring Performance - Issue #176.

• Dear Apple - I pulled this because we covered it a while ago. Once iOS 18.4 is released, I will review it again. 

• Accessibility - Issue #177.

• Tools & Resources - This week and next week’s issue.

💡 Let me know if I miss any of your favourite tools or resources, and I will add them to next week’s issue.

Right, on to the good stuff, which I break down into two sections:

• Tools

• Resources (which we will cover next week)

🎉 If you have been following this mini-series, friend, this takes the “Further Reading” sections to the next level.

These are some (not all) of the tools I use or recommend to my clients. 👇

Tools

• Sender Score - Diagnose the problem with this email bounce lookup tool.

• Send View - Competitor tracking built for email marketers.

• Google Postmaster Tools - Use Postmaster Tools to analyze your email performance.

• Yahoo Sender Hub - Manage your Complaint Feedback Loop enrollment.

• Emailresourc.es - A hub of tools and resources.

• Parcel - Code, preview & collaborate using a development platform designed for email.

• Figma to Email - Cut your development time in half and focus on beautiful emails.

• MotionMail  - Countdown Timers for Email. **

• Action Rocket - Tools to help you create accessible content.

• SubjectLine.com - Over 15 million subject lines tested. The #1 free subject line rating tool.

• Zaymo - Interactivity converts. Use Zaymo's no-code blocks to build beautiful interactive emails that convert.

• Claude - For coding, image titles, alt text and email reporting

• Chat GPT - For email reporting and image generation (DALLE)

• Playable - Grow sales and lifetime value by delivering interactive videos to everyone.

• ZeroBounce - Accurate, fast and secure email validation service.

• Postmark - Free and Premium DMARC monitoring.

• Valimail - World-class monitoring to identify all services and sending activity from your domains. (Recommended)

• DMARCIAN - DMARC, SPF and DKIM alignment tools.

• BIMI - Record Generator.

• About My Email - About My Email lets you send us an email and we'll analyze it and tell you about its authentication, size, structure and how well it complies with best practices.

⚠️ ** Remember, Countdown Timers are broken with Apple MPP.

That’s it for this week 👋

⏭️ Next week, we conclude the final part of this mini-series as we look at “Resources”. 

I tried to compress “Tools & Resources” into one issue, but the email was getting clipped and coming in at almost 1,700 words!

See you next week! 😀

Sponsorship Opportunities

🚨 If you’re interested in sponsoring the “All About Email” newsletter, you can find all the details in this Google Doc. I currently have “Classified” slots and a Main Sponsor slot available.

Email Marketing News & Tips

This week's excellent and insightful email news & tips:

• Last Chance - Free webinar “New in Mailchimp: The New Features You Need To Know About.” (Emily Ryan)

• What Should I Do - Next With My Newsletter? A Conversation With Kristen Hawley. (Inbox Collective)

• Collaboration Call - Email Advice from A Friend - Want to share your knowledge with our community? (Des Brown)

• 👉 We Need Your Help 👈 - Take the 2025 Email Trends Survey Now. (Really Good Emails)

• Newsletter Success - with Social Media: Strategies to Convert Followers into Subscribers. (Beehiiv)

• This is Big! - Watch the B2C CRM demo. Learn how to build lasting customer relationships with Klaviyo. (Klaviyo)

• Alert - Interactive Emails and Accessibility - Part 1. (Sarah Gallardo)

• 🚨 Starts Tomorrow! - Unpacked - We’re packing two half-days full of content to help you create better lifecycle campaigns—ones that inspire clicks, drive conversions, and delight your audience. (Customer.io)

• Email is Evolving - So, what's on the horizon? Here's where my head's at... (Lauren Meyer)

• Spam Signups - The bots are looking at your unsecured signup form. (Alison Gootee)

• PCI Compliance - What’s DMARC got to do with it? (Valimail)

• Email Revenue Attribution - How It Works and Why It Matters. (The House of Email)

If you have a question about this email or email marketing, reply, and I will answer you as soon as possible.

I hope you have a great week! 👋