Issue #187 All About Email

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Hi, friend. 👋

Welcome to Issue #187 of All About Email!

Last week, we explored Gmail clipping, offering some insights you may have never seen before, along with numerous free tools to assist you.

This week, I have a massive announcement, a brief update on last week’s newsletter, and the usual email news and tips.

Let’s go! 👇

Drumroll…

🎉 I have a huge announcement friend, and I'd like to share a story about it…

A couple of weeks back, I shared a poll on LinkedIn (view results), X (view results) and this newsletter:

Combining social media and newsletter polls, the results are pretty conclusive. 🤩

🪵🔥 Introducing campfire.email

I’m thrilled to announce the launch of Campfire, an email community. 🎉

If you’ve ever sat around a campfire, you’ll know the magic that can happen.

It’s a place where stories are shared, friendships deepen, and memories are made, and that’s exactly what this community will be about, and more!

Campfire will be a place where the community is driven by its members:

• Members can help each other.

• Members can interact and share stories.

• Members can feel safe, valued, learn and grow.

• I’ll be sharing more content than I can cover in these newsletters.

• Deeper dives, courses, videos, tutorials, the list goes on.

• And this is just the start!

There’s no website (although I do own campfire.email) or logo yet, but that’s all coming. 🤭

🪵🔥 Want to Join the Campfire?

So, friend, the only question remains: would you like to join the campfire?

I’ll have more information available very soon, along with a special newsletter series to accompany it.

In the meantime, if you would like to register your interest and receive a special discount, please let me know by clicking/tapping an option below. 👇

🚨 Before You Go

Last week's newsletter was extremely well-received, garnering a significant amount of feedback. 🎉

Sarah Gallardo, whom I greatly respect and admire in the accessibility world, provided some additional insights into Gmail clipping.

You can read our whole conversation or the key points:

• A 32 KB (that’s tiny) email was being clipped at the middle point of the email. 😱

• Sarah debugged, and it was the link tracking that quadrupled the size of the final email.

🧠 So if you’re at a loss and your emails are still being clipped, remove those links and test.

Sponsorship Opportunities

🚨 If you’re interested in sponsoring the “All About Email” newsletter, you can find all the details in this Google Doc. I currently have “Classified” slots and a Main Sponsor slot available.

That’s It For This Week 👋

⏭️ I took half of last week off for the Easter holidays, so I have a few ideas and topics mulling around in my brain for next week.

I’ll also be launching a new mini-feature for my newsletter. 🎶

See you next week!

Email Marketing News & Tips

This week's excellent and insightful email news & tips:

• 50% Off - Use code: SLOW50 - A.I. & Email - It's a raw, trial-and-error course that will show you how to strategise, scale, copywrite, and analyse your email campaigns using A.I. (Naomi West)

• Look Out! - Outlook's new email requirements and what they mean for Braze senders. (Alison Gootee)

• What A Year! - What's it really like to be acquired (without losing your soul). (Really Good Emails)

• Product Release - Introducing Mailgun Inspect. (Mailgun)

• 🤖 The Future? - Email Design Systems, AI and email generation. (Email Shepherd)

• The WORST! - How We Made the World’s Worst Email Accessible. (Litmus)

• Better Newsletters - Newsletter engagement toolkit. (Growth Currency)

• Email Academy - Use Automations to connect, engage, convert. (Mailjet)

• Free Template - Email Marketing Copy Notion Dashboard (Naomi West)

If you have a question about this email or email marketing, reply, and I will answer you as soon as possible.

I hope you have a great week! 👋