Issue #170 All About Email

🎊 Email of the Year!

Author

Simon Harper
December 16, 2024

Hi, friend. 👋

Welcome to Issue #170 of All About Email!

Last week, we concluded Part Four of our mini-series by discussing subdomains and why you should use them for emails.

This week's special edition is one of my favourite issues of the year! (The topic was meant to be “List Growth,” but more on that at the end of the email.)

Let’s go! 👇

Your Top 10 All About Emails & Email of the Year

💡 This will be a new feature if you are new to this newsletter.

Every six months, I review the “Top 10” newsletters based on engagement from you, friend, and the rest of my lovely readers.

⚡️ The last time I did this was on August 26th (I should have sent it at the end of June); check it out.

Anthropomorphic email characters with colorful envelopes, expressive faces, and animated features celebrating in a vibrant landscape. The scene includes lush green grass, balloons, confetti, and a bright blue sky, resembling the cheerful style of kids' animated movies.

🎉 So, friend, let’s look at your “Email of the Year” and your “Top Ten” from the last six months in order of engagement. 👇

Top 10 Emails of the Last Six Months

  1. All About Email Issue #149 - Google Ad Manager Launches Programmatic Email Ads

  2. All About Email Issue #148 - Does size really matter?

  3. All About Email Issue #147 - iOS 18 - The Personalised Inbox and AI Digests. What does it mean for Email Marketing?

  4. All About Email Issue #153 - Part Two - Email Love Figma Plugin → HTML Email Builder.

  5. All About Email Issue #163 - Will Email Marketing Change?

  6. All About Email Issue #151 - Part One - Email Love Figma Plugin → HTML Email Builder.

  7. All About Email Issue #155 - Your Top 10 All About Email (and Mail Mondays) Newsletters! **

  8. All About Email Issue #161 - BIMI for all!

  9. All About Email Issue #160 - I've seen you somewhere before?

  10. All About Email Issue #162 - My Content Framework.

** (January - June 2024 and included the old name for this newsletter, “Mail Mondays”.)

Did one of your favourite newsletters make the list, friend?

🥁 Drumroll…

"All About Email" in Numbers

🐝 This is my first year on Beehiiv, and I was pleasantly surprised to receive my “Beehiiv Wrapped”.

It was so cool, and you can check out the full details on my LinkedIn, but in summary:

  • ✍️ 24.4k Words written.

  • 👀 11.3k Impressions

  • 📭 Avg. Open Rate 56.2%

  • ⏩ Avg. CTR 12.6%

I only joined Beehiiv six months ago, so these stats blew my mind.

Email of the Year

🎉 Beehiiv Wrapped revealed the top newsletter of the entire year by engagement from you, friend, and my other readers…All About Email Issue #149 - Google Ad Manager Launches Programmatic Email Ads

Issue #149 All About Email

Publishers can use Google Ad Manager to serve reservation and Programmatic Guaranteed (publisher-managed) ads in email newsletter inventory.

newsletter.allabout.email/p/issue-149-all-about-email

That’s it for This Week 👋

⏭️ Next week (and December 30th), there is no newsletter.

I’m terrible at numbers and got my dates wrong. 🤦‍♂️

We are taking a two-week break for the holiday season, and the regular newsletter returns on January 6th with the next topic in our mini-series, “List Growth“.

💡 I do have some plans for this newsletter in the new year now that I am using the paid tier of Beehiiv.

I “might” be in touch over the holiday period with some questions and informal updates.

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Email Marketing News & Tips

This week's excellent and insightful email news & tips:

  • Trending - Four email trends to look out for in 2025. (Des Brown)

  • Blue’s Clues- Anecdotes From the Abuse Desk Vol. II (Alison Gootee)

  • BIMI Simulator! - Mock up what your BIMI logo could look like, and compare it to a competitor's logo. (Valimail)

  • Wrapped - A curated collection of emails featuring Top Email 2024. Each review includes a full email design preview and other noteworthy features. (Email Love)

  • Capture the Flag - How to Catch (and Lower!) Email Deliverability Red Flags. (Lauren Meyer)

  • Optimise - The Best AI Email Marketing Tools for Growth and Sanity. (Beehiiv)

  • Mission - Diversify, Monetize, Share: The Republic’s Strategy to Build a Mission-Led Newsletter. (Inbox Collective)

  • Notion Mail - A review and a first glimpse of Notion Mail before it’s released to the public. (Naomi West)

  • New Feature! - Work Smarter, Not Harder: Introducing Parcel Global Styles. (Parcel)

  • Bounce - Your bounce classification is a bit rubbish. (Word to the Wise)

  • Jump Ship - A few tips if new subscribers or customers are bailing on you. (Lauren Meyer)

If you have a question about this email or email marketing, reply, and I will answer you as soon as possible.

I hope you have a great week! 👋

Simon Harper's handwritten signaturee