Issue #159 All About Email

Hi, friend. 👋

Welcome to Issue #159 of All About Email!

Last week was the final part of our mini-series of the Email Love Figma Plugin → HTML Email Builder.

We briefly revisited the Export to Klaviyo feature, which we highlighted last week, and then I will take a more in-depth look at the plugin itself.

This week, we are discussing email reporting, and we will start with a Lion King GIF! What could be better than that?

Let’s go! 👇

“The Morning Report, the long and the short…”

Do I Need Email Reports?

✅ Short answer = Yes!

Are All Reports Equal?

❎ Short answer = Nope!

What Reports Do I Need?

The short answer is "it depends".

• Based on your industry.

• Your ESP.

• Any third-party reporting tools.

• And whether you are a business sending campaigns yourself or hiring an agency or freelancer to do this for you.

🧠 (A good agency or freelancer should know what reports each client needs.)

What Tools Should I Use?

This is an often-asked question amongst email marketers.

💡 It isn't because we don't know what we are doing but because reporting tools change over time.

⚡️ New tools are released, and old tools become obsolete if they don't keep up with email marketers' changing needs.

Always start with your ESP (Email Service Provider).

Some, like Klaviyo, have incredibly detailed reporting, which may suit your needs, especially if you use SMS and are an eCommerce brand.

🛠️ If you find your reporting tools are not enough for you or your clients, try these recommendations from Mailchimp Partners:

• Triple Whale

• CloudMind Pro

• Power BI (Microsoft)

• Databox

• Google Analytics

• Supermetrics

• Google Data Studio

Most tools offer a free trial or tier, so try them to find one that meets your needs.

Compliance Reporting

🚨 No reporting would be complete without these two free tools from Google and Yahoo.

Your ESP cannot give you this data, so signing up for these free tools is more than worth it.

• Google Postmaster Tools

• Yahoo CFL

If you need advice on how to set up these tools, I’ve got you covered:

• All About Email Issue #154 - Yoogle Tools updated.

• Mail Mondays Issue #127 - Set up guides with video.

What About AI?

So, friend, let’s say your ESPs email reporting isn’t very good or the good stuff is locked away at a higher tier.

This is where AI can come in. All you need is:

• A spreadsheet or PDF of data

• A prompt

You can use this type of prompt to get started (and iterate on it depending on your needs):

🚨 Now, be careful with AI! Depending on what service you use (and the prompt), you can get quite different results.

For my testing, I used Chat GPT Premium and Claude Premium.

That’s it for this week 👋

⏭️ Next week, I’ll be sharing the results of a little experiment I’ve been running in my newsletters the last week or so, and it’s something you can try yourself.

Don’t forget friend, you can catch up on now on:

• Part One - Introduction to Figma, the plugin, Email Components and Design Systems.

• Part Two - Templates, Resources, Community, Help and Support.

• Part Three - A tighter integration with Email Love and updated Integrations for Klaviyo, Iterable and a new integration for Mailchimp.

• Part Four - In-depth plugin walkthrough, including videos.

Email Marketing News & Tips

This week's excellent and insightful email news & tips:

• State of Email 2024 - Introducing The State of Email in Lifecycle Marketing Report! (Litmus)

• Get the kit! - The Email Performance Red Flags Survival Kit. (SocketLabs)

• Live with Emily Ryan - Dive into Emily’s journey of building her agency, her tips for balancing work and family life, and the brands she loves collaborating with. (Email Love)

• Hiring - Join our team of passionate trailblazers. (Action Rocket)

• Email Roadshow - Masterclasses with Mark Robbins, “Building Interactive Emails” and Jay Oram, “Bringing CSS Animation into Email.” (Email Roadshow)

• Do These Things - Obvious Best Practices Too Many Newsletters Still Don’t Do. (Inbox Collective)

• Before Email Found Me - What does email engagement look like? Another amazing Alison analogy. (Alison Gootee)

• List Bombing - Things were looking good, but there was something very wrong. (Dan Oshinsky)

• Litmus Live 2024 - Enter your customer journey era and get ready for a multi-day virtual event packed with sessions and panels hosted by experts who live and breathe all things email marketing at Litmus Live.
(Litmus)

• Newsletter Glossary - Explore our expansive glossary of newsletter terms for quick definitions, links to other email marketing resources, and more... (Beehiiv)

If you have a question about this email or email marketing, reply, and I will answer you as soon as possible.

I hope you have a great week! 👋