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Sep 14, 2026
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4 min read
AI and Accessibility: What Does That 54% Actually Tell Us?
Sep 7, 2026
5 min read
Your Brand Book Stops at the Inbox
Aug 31, 2026
6 min read
Should we just turn open tracking off?
Aug 24, 2026
Your "above the fold" button might not be above the fold
Aug 17, 2026
7 min read
You Can't Solve the CNIL Open-Tracking Problem With a Country Segment
Aug 10, 2026
What can the emails from 16,655 brands tell you?
Aug 3, 2026
250 Issues, Five Years and a Few Lessons Learned 🎉
Jul 27, 2026
💡 Think "Inside" the Inbox
Jul 20, 2026
There was just one problem with this email
Jul 13, 2026
In The Room
Jul 6, 2026
What can You Learn from Your Top 10 Emails?
Jun 29, 2026
Deliverability Consulting Is Just Email Therapy
Jun 22, 2026
Writing for two readers at once
Jun 15, 2026
The only signal in email marketing that's immune to bots, MPP, and AI inboxes.
Jun 8, 2026
Opens are broken. Clicks are messy. AI is making both harder to trust.
Jun 1, 2026
Only 8 emails passed. Out of 376,000.
May 25, 2026
Gmail’s shift from inbox to AI-powered command centre
May 18, 2026
Your ESP probably can't do what the CNIL requires. Here's what to ask for.
May 11, 2026
France and Italy tighten email open tracking rules.
May 4, 2026
8 min read
Don't Do Stupid Things on a Friday 🤦♂️
Apr 27, 2026
Welcome, One and All!
Apr 20, 2026
Part Two: A Good Retention Strategy
Apr 13, 2026
10 min read
Part One: A Good Retention Strategy
Apr 6, 2026
Local Newsletters 🤔
Mar 30, 2026
I'm sorry...I totally messed up and, a Retraction.
