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Hi, {{first_name|friend}}. 👋
Welcome to Issue #221 of All About Email!
Last week, I shared an update on my long-gestating email community, Campfire Email.
This week’s issue is one of my favourite newsletters of the year, and it only happens twice per year.
Let’s go! 👇
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Your Top Ten Emails
⚡️ The last time we did this was back in Issue 170 (six months ago).
💡 If you are new, {{first_name|friend}}, every six months, I look back at the “Top 10” newsletters based on your engagement and that of the rest of my lovely readers.
The criteria used are as follows:
Open Rate
Verified Click-Through Rate
Web Views
Web Click Rate
(There were no tie-breakers needed.)
🎉 So, let’s look at your “Top Ten” from January to June 2025 in order of the most engaged across the above metrics. 👇
Did one of your favourite newsletters make the list, {{first_name|friend}}?
** These newsletters are guest issues, so a big thanks to Emily Ryan and Jay Oram for their contributions.
All About Email in Numbers
🐝 This is my second year on Beehiiv, and I was pleasantly surprised to receive my “Beehiiv Wrapped”.
It was so cool, and you can check out the full details on my LinkedIn, but in summary:
✍️ 55.0k Words written
📄 51 Issues
👀 52.7k Impressions
📭 Avg. Open Rate 59.8%
📈 57% Audience Growth
⏩ Avg. CTR 12.7%
💡 If you’d like to compare to last year, you can check those out on last year’s announcement post.
Email(s) of the Year
🎉 Beehiiv Wrapped revealed the top newsletter of the year by engagement among you, {{first_name|friends}}, and my other readers…Issue #215 - 🤔 Design Emails Worth Opening?
However, using my criteria, Issue 218 is the email of the year!
A Special Thank You
“All About Email” has had a couple of sponsors over the year, and without them, this newsletter would not be possible, so a special thank you to:
That’s it for this year! 👋
Curiosity Corner
Welcome to Curiosity Corner! Each week, I throw one question your way…not always about email marketing, but always worth a reply.
In last week’s poll, I asked you, “Did you get a Wrapped this year?”
“Yes - I love it! 🎉” leading with 6 out of 9 votes (66.67%) 👇
Did you get a Wrapped this year?
🟩🟩🟩🟩🟩🟩 Yes - I love it! 🎉 (6) ⬜️⬜️⬜️⬜️⬜️⬜️ Yes - but I wasn't a big fan this year. (0) 🟨🟨🟨⬜️⬜️⬜️ No wraps, rewinds or replays for me. 👎 (3) 9 Votes
There’s no question this week, just a big thank you to all those who’ve answered questions this year, and the questions will return in January!
All About Email - Playlist 🎧
Want to know what I'm listening to while I write?
Every week, when the newsletter drops, I'll share the track of the moment to create an unbelievably eclectic playlist just for your inbox.
Shoppers are adding to cart for the holidays
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Read the guide to get your CTV campaign live in time for the holiday rush.
Sponsorship Opportunities
🚨 If you’re interested in sponsoring the “All About Email” newsletter, you can find all the details in this Google Doc.
Email Marketing News & Tips
This week's excellent and insightful email news & tips:
Professional Email Etiquette - What I’ve Learned From Running Campaigns (BBC)
Making the Cut - How I Curate the Email Love Homepage. (Email Love)
A Christmas Email Poem - Best practices are important the entire year! (Alison Gootee)
InTwelve™ - Create accessible HTML emails, one piece of HTML email content at a time. (Paul Airy)
Metrics that Matter - Impact of Apple MPP on Open Rates (And What To Track Instead). (Beehiiv)
Built with Heart - An Email Christmas Carol. (ActionRocket)
Best Practices - What I Wish I’d Known Before Launching My Newsletter. (Inbox Collective)
Troubleshooting Checklist - Step-by-step to fixing DMARC. (Valimail)
IPv4 and IPv6 - There are two Internets. (Word to the Wise)
Mail Merge - A Complete Guide. (EmailLabs)
If you have any questions about this email or email marketing, please reply, and I will answer you as soon as possible.
I hope you have a great week! 👋
