Issue #218 All About Email

Hi, {{first_name|friend}}. 👋

Welcome to Issue #218 of All About Email!

Last week was a thought piece, and it’s one I’ve been thinking of writing for a while, but keep putting off. “Is Email Marketing Too Hard”?

This week, carrying on the theme of “it’s been a while”,…I’m talking about Campfire Email.

Let’s go! 👇

It’s been seven months since I first announced Campfire Email and four months since I gave the last update and announced beta testing.

Well, the beta testing never happened. 🫠

However, that turned out to be a good thing, as the software I’m using got a significant update, and I’m integrating a new payment system that didn’t exist when I announced Campfire Email.

🥺 Honestly, I’ve felt a bit down about Campfire Email. It’s a huge effort to get it ready (much more than I thought), and my friend Dave Foy recently started trialling something which I might do myself (whether that sits alongside Campfire or is part of it, I don’t know).

🎉 Last week’s poll results (more on that later) re-inspired me, and whilst Campfire Email is not going to be ready this side of Christmas, I’ve decided to launch it in the New Year.

🚨 It won’t be finished in January, but by its very nature, I don’t think it ever will be, and that’s the point. It’s meant to be an evergreen community.

This will be a paid community, but for the first few months, while in beta testing, it will be free, as I will be relying on you lovely people to provide feedback, help develop features and help shape the communities direction.

(If you haven’t heard of Campfire Email before, {{first_name|friend}}, give the announcement post a read. I would greatly appreciate it.)

That’s it for this week! 👋

Last week’s email was big; I got lots of comments, reposts, quotes and replies. ❤️

Although Emily Ryan’s post about my newsletter was bigger, it’s worth reading the comments and reactions.

A lot of you identify with or can empathise with my thoughts.

So if you missed last week’s issue, make sure you give it a read.

Last week’s email got epically clipped (and I know why), so this week was much shorter, but it’s still gonna clip. 🫠

Welcome to Curiosity Corner! Each week, I throw one question your way…not always about email marketing, but always worth a reply.

This week’s question is about Email Communities. 👇

In last week’s poll, I asked if you were a member of an email community and “Yes” led the way with 10 out of 17 votes (58.82%) 👇

Want to know what I'm listening to while I write?

Every week, when the newsletter drops, I'll share the track of the moment to create an unbelievably eclectic playlist just for your inbox.

🚨 If you’re interested in sponsoring the “All About Email” newsletter, you can find all the details in this Google Doc.

This week's excellent and insightful email news & tips:

If you have any questions about this email or email marketing, please reply, and I will answer you as soon as possible.

I hope you have a great week! 👋