Issue #165 All About Email

Hi, friend. 👋

Welcome to Issue #165 of All About Email!

Last week, we answered whether you should “link out” from your email to the complete content or keep everything in your email.

This week, we start a mini-series. It is not a last-minute BFCM guide; no, no, this is something much more useful. 😉 🤣

Let’s go! 👇

A Little Inspiration

Two weeks ago, I delivered not one but two workshops on email marketing and two platform-specific providers, Mailchimp and Klaviyo, on the same day.

It was quite the day, and I put a tonne of work into both workshops. I never deliver the same workshop twice, and I received some fantastic feedback! 👇

🤔 I wondered: “Why not share this content with my newsletter audience…and expand it?”

That’s precisely what we will do, friend.

❤️ For those who know me, I love a mini-series, but they can get boring, so I will break up the series with other content (more on that at the bottom of this email).

⚠ What won’t I be covering? That’s easy…the two platforms, Mailchimp and Klaviyo.

Taming the Email Beast

Now, let’s “dive” into what I will cover in this mini-series, as Email Marketing has become a bit of a beast.

🐙 A beast that shouldn’t be feared but treated with respect.

If you do the following, email marketing will still be challenging, but the beast will be for you and not against you:

• The deliverability Gods

• Your audience (don’t spam)

• Test, iterate and learn

Mini-Series Outline

🎉 The workshops lasted for three hours, so we will cover a lot of content in this mini-series, and I’m so excited. Let’s see what the next few weeks have ahead.

⚡️ Some topics might involve more than one issue; in other weeks, we will combine multiple topics into one (we’ll see how things go).

These are the topics we will cover:

• Introduction (this week)

• Tips & Best Practices for data

• Deliverability Basics

• Email List Growth

• Email Flow Basics

• Building Consistency in your email marketing

• Measuring Performance

• Dear Apple

• Accessibility

• Tools & Resources

What is YOUR biggest challenge?

So, friend, between now and next week (and throughout this mini-series), I would love to hear from you:

• What is your biggest challenge in email marketing right now, in this moment?

• What do you struggle with on an ongoing basis?

• What email skill do you not have but wish you did?

📧 Just reply to this email and let me know.

That’s it for This Week 👋

⏭️ Next week, we will continue our mini-series as we look at Tips & Best Practices for data.

🎄 Looking to the future, the last regular newsletter before the holidays will be hitting inboxes on Monday, December 16th.

We will then be taking a two-week break for the holidays (but I have something special planned if you are up for it, friend), with the regular newsletter returning on Monday, December 30th.

🎉 December 30th is one of my favourite newsletters, the year's last newsletter! If you’ve been a subscriber for a while, you might be able to guess what that email will be about.

See you next week! 😀

Sponsorship Opportunities

🚨 If you’re interested in sponsoring the “All About Email” newsletter, you can find all the details in this Google Doc. I currently have “Classified” slots and a Main Sponsor slot available.

🧠 On that note…I’ve learned a lot about payment gateways, multiple currencies and the headaches that accompany them. I’ll be writing about those very soon in my LinkedIn newsletter…yes, I have one of those too. 🤣

Email Marketing News & Tips

This week's excellent and insightful email news & tips:

• Understanding Deliverability - How to Avoid Spam Filters When Sending Emails (Beehiiv)

• Accurate Reporting - How to Filter Bot Clicks in Email Marketing Reports. (Email Tooltester)

• Changing Landscape - 13 AI Tools to Transform Your Newsletter. (Inbox Collective)

• Journeys - Spark ideas for your own email strategy. (Email Love)

• Call for Speakers - A roster of potential speakers interested in upcoming opportunities (more information). (Naomi West)

• Avoiding Blocklistings - Part 1 - Set Yourself AND Your Senders Up for Success. (Lauren Meyer & Spamhaus)

• Salty - If you want your mail to look distinctly different from spam, you have to cover these basics. (Alison Gootee)

• Live Event - How to build a great landing page to quickly grow your newsletter. (Dan Oshinsky, Beefree & Really Good Emails)

• Segmentation - Simplifying your audience segmentation process.
(Des Brown)

• Mailchimp Q&A - LAST CHANCE - “Ask a Mailchimp Expert Anything (Webinar)”. (Emily Ryan & Kristy McCarley)

If you have a question about this email or email marketing, reply, and I will answer you as soon as possible.

I hope you have a great week! 👋