Issue #151 All About Email

Hi, friend. 👋

Welcome to Issue #151 of All About Email!

Last week, Elizabeth Jacobi took over my newsletter as the third of my summer guest authors 😎 ⛱️.

This week, it’s back to me as we start a mini-series on the new Email Love Figma plugin and take a look at “Components” and “Email Design" Systems”.

This plugin allows you to create beautiful emails and convert them to HTML (code) for email.

Let’s go! 👇

Email Love Figma Plugin → HTML Email Builder

🚨 There are no affiliate links in this email. But if you do want to join the Email Love affiliate programme, you can, but 🤫 it hasn’t officially launched.

What is Figma?

🔎 In the first part of our mini-series friend, we’ll introduce the plugin, the problem it solves and cover some important terms.

If you aren’t familiar with Figma, it’s a powerful design tool that allows you to design anything limited to your imagination.

It’s so powerful and disruptive that Adobe failed to acquire it (which I think is a good thing).

What is the Figma to HTML Email Builder?

In their own words, the hook is “bye-bye image-only emails”, but there is much more to it.

1. Get started by designing an email for free with 40+ 
pre-built components. (This excites me a lot! 🎉)
   

2. Create an email design system with our global style controls for unified brand aesthetics.
   

3. Create your own custom components with auto-layout 
or convert your existing templates. (Speaking of components, support is coming for Parcel! 📦)
   

4. Export accessible, mobile-friendly, best practice email HTML or MJML directly from Figma.

The Pain Point it Solves

🧠 It’s a great move by Email Love to create a plugin like this. It’s a frequent issue marketers face for several reasons (to name but a few):

• Lack of coding knowledge

• Lack of time/budget

• A restrictive ESP

I’m not “necessarily” saying “image emails” are wrong (that’s a newsletter topic on its own), but if we can avoid all image emails, it’s not a bad thing either.

Before You Go

✋ Now, as we finish this week’s newsletter friend, and see what’s coming next week before finishing with a packed Email Marketing News & Tips, I wanted to cover some points above quickly.

Do you know what an “Email Design” system is? What about “components”?

💡 To fully appreciate this new plugin from Email Love, it’s helpful to know what these things are and the huge benefits they can bring.

These awesome resources have you covered:

• Components, or as Litmus refers to them (email modules), are reusable content blocks that can be combined in different combinations.

• Email Design systems (as defined by Litmus) are a collection of reusable components guided by standards that teams use to create on-brand emails more consistently and efficiently.

Now, you can see how these two different terms are related. If you would like to go a bit further or you’d like some other sources, check out:

• Why you should use components

• How to Start Building an Effective Email Design System

If you’re a visual learner, watch this Parcel and Megan Boshuyzen video. 👇

That’s it for this week 👋

⏭️ Next week is about how to “Utilise Seasonal Segmentation in Email Marketing” from my next summer guest author, Vicky Smith.

⏭️ ⏭️ The week after will be the next part of our mini-series diving into Email Love’s Figma to HTML Email Builder.

Email Marketing News & Tips

This week's excellent and insightful Email News & Tips:

• Curated - By Emily. (Email Love & Emily Ryan)

• 8 Ways - To annoy your email subscribers. (Vicky Smith)

• Re-engage - Before you Disengage! (SocketLabs)

• Myth Busters - Lauren’s (least) Favorite Email Myths. (Send It Right)

• Next Steps - What Should I Do Next With My Newsletter? A Conversation With Claire Zulkey. (Inbox Collective)

• Celebration - My good friend Emily Ryan won the award for “Most Engaged Audience” at the inaugural “Forward Awards” from Mailchimp and FastCompany. (Emily Ryan)

• Sneak - Your Way Into the Inbox With These 3 Weird Tricks. (Alison Gootee & Braze)

• FAQ - Do unsubscribes hurt Sender Reputation? (Lauren Meyer)

• Email Spotlight - Why do they love email, and what’s their #1 email marketing tip? (House of Email)

• You Can Do It - Email Love announces Guest Curators, and you can be part of it friend. (Email Love)

If you have a question about this email or email marketing, reply, and I will answer you as soon as possible.

I hope you have a great week! 👋