In partnership with
Hi, {{first_name|friend}}. 👋
Welcome to Issue #216 of All About Email!
Last week, I took a look at Canva’s latest addition to their Design Suite, the Email Designer! Safe to say it is not ready to be used in the wild. 🤦♂️
This week, I share a huge announcement from Beehiiv.
Let’s go! 👇
Is your social strategy ready for what's next in 2025?
HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.
Inside this comprehensive report, you’ll discover:
Which platforms are delivering the highest ROI in 2025
Content formats driving the most engagement across industries
How AI is transforming social content creation and analytics
Tactical recommendations you can implement immediately
Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.
Get cutting-edge insights, twice a week, from the marketing leaders shaping the future.
Important Context
🐵 I switched from Mailchimp to Beehiiv 18 months ago, and I’ve never looked back, but this announcement is a massive deal for creators, journalists and media publications.
Some of Beehiiv’s features aren’t entirely new (most are), and Beehiiv isn’t perfect (e.g. deliverability reporting). No ESP is.
But the rapid changes on the platform over the last 18 months have been incredible… then the latest announcement happened!
🚨 There are affiliate links in this email which unlock a discount, but I only refer to products or services I’ve tested or use myself.
Beehiiv just announced one of the most ambitious platform expansions I’ve seen in years, signalling a major shift in the content economy. 🤯
What started as a newsletter platform is now positioning itself as the operating system for creators, publishers, and modern media businesses.
Watch the full presentation or read my highlights below! 👇
Here Are My Highlights:
If you don’t want to watch the video above, there are individual videos for each feature on Beehii'v’s YouTube. Here are my personal favourites:
✨ Digital Products (0% commission)
Sell PDFs, templates, images, presets, and even 1:1 coaching — directly to your audience. No fees. Ever.
🤖 AI Website Builder
Build a fully interactive website by chatting with AI. Upload a screenshot of a site → Beehiiv generates a near-identical version. Then finish with drag-and-drop.
🎙️ Native Podcast Hosting
Your podcast, website, and newsletter now live in one place. Automatic episode syncing. One unified feed.
📊 Built-in Website Analytics
Real-time visibility without external tools. Clear traffic and behaviour insights. Historical imports coming soon.
🔗 Link-in-Bio Tool
A premium, mobile-optimised link page, automatically matching your brand. Integrates with your products, podcast, analytics, and website.
Dozens of new professionally-designed templates to help creators ship faster.
🎯 Dynamic Content
Personalise parts of every email based on reader data, interests, location, subscriber type, and more.
⚙️ Automation Upgrades
Full subscriber journeys with better triggers, clearer logic, and deeper analytics.
💰Ad Network + Advertiser Tools
A “Facebook Ads Manager for newsletters.” Publishers get curated weekly offers. Advertisers get dashboards, attribution, and real-time performance insights.
🔒Paid Subscriptions (0% fee)
Beehiiv becomes the only major platform that takes 0% of your subscription revenue.
For creators, publishers, and brands, this is unbelievably exciting! 🤯
The whole stack under one roof:
Creation,
Distribution,
Monetisation,
Analytics.
It’s safe to say the media have picked up on this platform shift and its potential.
As you might have guessed, I’m very excited, especially since many of these new features are already available in my existing plan and there's been no price increase yet (though I imagine that’s coming).
That’s it for this week. 👋
Special Offer
I do have a special offer for my readers, and it’s never been a better time to check out Beehiiv!
I started on the free plan, but I’ve been on the Scale Plan for a year now, and I’m delighted! However, I am now tempted by the Max Plan.
Get a 30-day trial + 20% OFF for 3 months. 👇
Curiosity Corner
Welcome to Curiosity Corner! Each week, I throw one question your way… not always about email marketing, but always worth a reply.
This week’s question (no ESP is perfect). 👇
Are You Happy with your current ESP?
In last week’s poll, I asked if you used Canva. “Yes - Free Plan and Pro or Business Plan” led the way with 33.33% of the vote each! 👇
I guess the one person who has considered using Canva should check it out (just not for emails…and probably websites.) 🤭
Do you currently use Canva?
🟨🟨🟨🟨🟨⬜️ No, never. (6) 🟩🟩🟩🟩🟩🟩 Yes - Free Plan. (7) 🟩🟩🟩🟩🟩🟩 Yes - Pro or Business Plan. (7) ⬜️⬜️⬜️⬜️⬜️⬜️ I've considered it. (1) 21 Votes
All About Email - Playlist 🎧
Want to know what I'm listening to while I write?
Every week, when the newsletter drops, I'll share the track of the moment to create an unbelievably eclectic playlist just for your inbox.
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
Sponsorship Opportunities
🚨 If you’re interested in sponsoring the “All About Email” newsletter, you can find all the details in this Google Doc.
Email Marketing News & Tips
This week's excellent and insightful email news & tips:
Thanks, Google! - “Thanks to helpful sender feedback, we're postponing the deprecation of the legacy Postmaster Tools web interface…” (Alison Gootee)
It’s A Delay, Not A Pardon - Marketers, you can exhale… for now! (Lauren Meyer)
SpongeBob Marketing-Pants - The difference between sending emails and being an Email Marketer lies in understanding what makes email stand apart. (Travis Hazlewood)
Rounded Corners - Do rounded corners affect accessibility? What’s the best way to round corners in an email? (Mark Robbins & Really Good Emails)
Following Patterns - Why Are My Emails Going to Spam? (Jesse Hanley & Bento)
Preferred Channels - Infobip Predicts Record 3.9 Billion Brand Messages This Shopping Season as RCS Soars 269% and Email Grows 50%. (emailexpert & Infobip)
Generalist World - How Milly Tamati Added 27k Subscribers in 8 Months. (Growth In Reverse)
Undisclosed Recipients - Should you use this in 2025? (Word To The Wise)
Step-By-Step - How to set up and rotate your DKIM keys in 2025. (Valimail)
Engaging Readers - Eight Engaging Content Ideas For Non-Profits That Aren’t Fundraising Asks. (Inbox Collective)
The New Metrics - Understanding Yahoo Sender Hub “Insights”. (EmailLabs)
Strategic Heresy - The holiday inbox is about to look like the mall parking lot on Black Friday. (Alison Gootee)
EML to HTML - Drag n' drop, or select an .eml file to upload. We'll extract the HTML. (Mark Connell)
If you have any questions about this email or email marketing, please reply, and I will answer you as soon as possible.
I hope you have a great week! 👋
The screenshot is taken from the official Beehiiv YouTube channel. All trademarks, branding, and visual assets depicted are the property of Beehiiv.