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Vicky Smith is an email strategist and the founder of Flic Email. She works with founders launching or scaling ecommerce brands, helping them build smart, customer-focused email strategies that drive sales on autopilot.
Jul 20, 2026
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4 min read
There was just one problem with this email
Jun 23, 2025
10 min read
Creating Consistent Content
Aug 5, 2024
7 min read
Utilise Seasonal Segmentation in Email Marketing